The agency AI adoption checklist
20 questions to answer before you roll out another AI tool, so it actually gets used. A free 8-page guide for agency and marketing leaders.
What's inside
The questions we work through with agency teams before any rollout, in the order that matters.
Start with the bottleneck
5 questionsFind the most painful, most repeated work before choosing any tool.
Integrate, don't install
4 questionsMake sure the tool sits inside the workflow, not in a separate tab.
People decide whether it works
4 questionsOwnership, training on real work, and a place to share what's working.
Data, risk and clients
4 questionsThe rules to set before something goes wrong.
Measure and keep going
3 questionsA baseline, a review date and the next bottleneck.
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